What is taste the heat not the meat?

"Taste the heat not the meat" is a popular phrase used by vegetarians and vegans to showcase the flavors that can be achieved through the use of spices and vegetables, rather than relying on meat for flavor. It emphasizes the importance of spices and seasoning to enhance the taste of plant-based meals, rather than turning to meat as the primary source of flavor. This phrase is often used in the context of promoting plant-based eating and encouraging people to try vegetarian and vegan foods.